The megastar singer has been named as the co-headline of the 2023 UEFA Champions League Final Kick-Off Performance by Pepsi
#PepsiKickOffShow – UEFA and Pepsi MAX are thrilled to announce that GRAMMY Award-winning and multi-platinum-selling singer, songwriter and producer, Burna Boy, will co-headline the highly anticipated 2023 UEFA Champions League Final Kick-Off Show by Pepsi on June 10.
For the first time, fans will get the chance of a lifetime to be part of the greatest annual global athletic event for themselves.
The global chart-topping ‘Last Last’ and ‘It’s Plenty’ megastar will bring his signature soulful vibes of afrobeat to Istanbul’s Atatürk Olympic Stadium as millions of fans from across the globe tune in to watch the must-see performance only moments before the biggest game in club football gets underway.
Burna Boy, fresh off a record-breaking year and the release of his sixth studio album, Love, Damini, will take to the Pepsi MAX stage with another soon-to-be-announced worldwide phenomenon.
Revealed on TikTok, Burna Boy has teamed up with Pepsi MAX ambassadors and football royalty; world champion Leo Messi, reigning UCL champion Vini Jr and Euro-winning Lionesses star Leah Williamson; to encourage fans to showcase their best dance moves or ball skills by posting them to TikTok using the hashtag #PepsiKickOffShow.
The top entries will be hand-picked to show off their abilities as part of the 2023 UEFA Champions League Final Kick-Off Show by Pepsi performance.
Burna Boy commented: “Being a passionate football fan myself, I know it doesn’t get much larger than the UEFA Champions League! That’s why I’m so pleased to be playing on the Pepsi MAX stage at this year’s final. Music and football are the greatest combos, so you already know I’ll be delivering the vibes and producing magic in Istanbul. The world ain’t ready for what we have in store!”
Gustavo Reyna, Pepsi MAX’s Senior Director of Global Marketing, added: “The UEFA Champions League Final is the stand-out event in the club football calendar, and Pepsi MAX prides itself on marking the occasion with the very greatest entertainment spectacles. The newly named ‘Kick Off Show by Pepsi’ is going to be huge this year; we’re so excited to welcome Burna Boy, one of the world’s most exciting artists, to the Pepsi x UEFA Champions League stage and we can’t wait to see which fans are selected to feature as part of this truly unmissable performance. Stay tuned to find out who is co-headlining with Burna Boy in the weeks to come! ”
